At McDougall Creative, a marketing and events firm, I was responsible for the management of all print and digital media. This meant acting as a producer at events, coordinating all aspects of print and digital materials. For the Microsoft Windows XP launch, produced by McDougall in Manhattan, we staged a photo op with Bill Gates in Times Square. This required coordinating with multiple digital billboard vendors to ensure the XP logo was illuminated around and behind him at precisely the right moment. I also produced the press invitation to the event, a CG rendered cab with the XP logo and invitation info “painted” onto it. During the event itself, host Regis Philbin played a special, XP-oriented round of “Who Wants To Be a Millionaire” with Bill.

Client: Microsoft