Landor Associates
Packaging
Cisco hired Landor Associates to redesign the packaging for its line of six Linksys WiFi routers, with a kaleidoscope of vibrant visual aids and clearly communicated product capabilities. In this fast, six-month start-to-shelves project, my role was to manage all aspects of production, from building mechanicals to packaging specification, overseeing color proofing and press masters printed in the United States, to coordination and approvals with packaging manufacturers in China.
Client: Cisco / Linksys
Packaging production
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Plastics
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Marketing and identity
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Project operations
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Product launch
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Web application
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Process and workflow
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Presentations
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Event production
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Campaign development
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Video production
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Dynamic creative optimization
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Photoshoot direction
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Dynamic advertising kit
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Brand implementation